Seriously Professional
RECENT STUFF TO HAVE A SQUIZZ AT:
In-depth smart stuff:
Interested in the future of IoT? Check out this whitepaper I wrote for PSA Certified.
Climate change got you worried? I wrote this in-depth report for Baywa r.e. about how our online discussions on the subject have changed over the last decade.
Long-term editorial stuff:
I ran and executed the editorial strategy for coca-cola.co.uk from 2018-2020.
I also helped them go from this, to this – including designing their site’s whole structure.
I was the editorial lead on blog.vodafone.co.uk for seven years, too.
Big bad copywriting stuff:
I designed the ToV and wrote pretty much every word you’ll find on www.eastnets.com, which underwent a major rebranding in early 2021.
This involved a deep dive into the financial compliance industry in order to fully understand the client’s product and service portfolio, and multiple client workshops to hone in on their ideal brand tone.
STRINGS TO MY BOW:
Branded Editorial
Vodafone UK, Coca-Cola, TomTom Sports, red bull uk
I’ve managed and executed the micro and macro editorial and social plans for some of the world’s biggest brands, with a specialism in long-form editorial.
This involves working with clients to build an ongoing content strategy – with an editorial narrative running throughout the year – as well as managing and editing writers, designers and insights teams to ensure a consistent and high-quality online output.
Brand Messaging & Copywriting
Archetype, eastnets, Spirii, MiPRoject Soulutions, EVM Direct
I can help you take a brand’s core ideals (yeah, those ones you hastily scribbled down in that workshop) and turn them into a full-fledged messaging bible – covering vision, values, goals, audiences and even tone of voice. You ain’t never seen messaging houses like mine.
Got a new website in need of fresh copy? No worries: I love turning a vision into a platform. I’ll make it my business to ensure that every paragraph pops.
Branded Podcast Consultancy & Editing
DoubleVerify
Having written, produced, edited and launched a successful audiodrama podcast (UN/RESOLVED) with in excess of 80,000 downloads, I now offer consultancy and editing services for brands looking to make an impact with the fastest-growing brand awareness medium there is.
My most recent project is the Authentic Ad Matters podcast for DoubleVerify.
If you’d like to tell a different kind of story in an exciting new way, I’d love to help – whether that’s with ideation and concept, production or editing.
Content Strategy & Client Workshops
TomTom Sports, Facebook, Coca-Cola, Love Nature, Babbel
I’ve run numerous site audits and workshops with clients over the years to help determine and define brands’ editorial/content direction, purpose, tone of voice and messaging.
These often act as the bedrock for longterm client relationships – ones built upon routine checkups to ensure everything is still ticking all the boxes, and that I’m still helping a brand tell its stories meaningfully.
Digital Reporting & Insights
Coca-Cola, Vodafone UK
Content is no longer king; brands need data to back up their every output. Part of my work sees me embedded in analytics suites working out why this worked, why that didn’t, where people bounced to and what we can do to combat it.
I’m skilled at cutting the wheat from the chaff to create smart insights and reporting that’s actually useful – both to stakeholders and clients/customers/leads. This also includes taking data sets and writing industry white papers that turn heads.
Journalism, Writing & Editing
Consumer: T3 Magazine & T3.com, New Scientist, Sky News, TechRadar, ElectricPig
B2C: Vodafone, Coca-Cola, Facebook, tomTom, RedBull, Native Instruments
B2B: NXP, Here, Vodafone Global Enterprise
I cut my teeth writing for T3.com and T3 Magazine, where I ended up section editing, penning cover features and planning the digital editorial calendar.
Since then, I’ve written for a swathe of international publications and brands alike, crafting everything from in-depth long-reads to interviews and list features – by way of corporate bylines, press releases and how-to guides.