Résumé, s’il vous plaît
Multi-disciplined digital creative strategist and account director with a background in print and online editorial. Skilled in client management, content strategy, copywriting, editing and digital marketing.
Freelance
I can show you the world // Shining, shimmering, splendid //
Tell me, client, now when did // You last let your heart decide?
I can open your eyes // Take you wonder by wonder //
Over, sideways and under // On a magic content ride.
Copywriter / Editor / Content Strategist
April 2021 – Present
Key skills:
Creative strategy & Execution
EDITORIAL/CONTENT strategy & Execution
Copywriting
EDITING
white paper creation
Video conception & scripting
Byline strategy, ideation and writing
Archetype
Led a team of editors, designers, animators and content strategists to help meet the needs of several high-profile brands across a range of editorial, social and lead generation retainers and projects. This included budget management, client growth and developing robust SOWs. Company-wide, I was an instrumental part of new business pitch and project proposals, as well as the brand’s overall voice.
Key clients:
Vodafone, Coca-Cola, TomTom
Senior Content Director
Nov 2018 – April 2021
Key responsibilities and skills:
Leading new business pitches & proposals
Creative strategy & Execution
Budget management
Client services, retention and growth
Account & team management
white paper creation
Editorial & Social strategy
Video conception & scripting
Senior Content Manager
Jan 2016 – Nov 2018
Key responsibilities and skills:
Client services
Account management
Team management
Editorial strategy
Feature-writing
Social media strategy and publication
Editor
Dec 2014 – Jan 2016
Key responsibilities and skills:
Account management
Team management
Editorial strategy
Feature-writing
Social media strategy and publication
Republic
Publishing
I managed the editorial strategy and production for a number of brands and in-house publications. This involved building out and developing content calendars, building out SOWs and working within a team of partner agencies.
Key clients:
Vodafone, Red BUll
Associate Editor
Nov 2012 – Dec 2014
Key responsibilities and skills:
Advertising partnering process
Editorial strategy
Feature-writing
Community management
Social media strategy and publication
Senior Staff Writer
Nov 2011 – Nov 2012
Key responsibilities and skills:
Editorial strategy
Feature-writing
Community management
Social media strategy and publication
Future
Publishing
My role at Future Publishing evolved over time from mercenary wordsmith to section editor, eventually writing, commissioning and overseeing content for the 'Work' (business technology and lifestyle) section of T3 Magazine, along with co-writing most monthly cover features and several other regular pages. My online commitments for T3.com saw me writing regular news posts, features, and social media updates whilst managing more junior editorial staff members.
Key publications:
T3, tech Radar
Freelance Journalist
May 2008 – Nov 2011
Key responsibilities and skills:
Feature-writing
Editing
Staff Writer | T3, T3.com
May 2008 – Nov 2011
Key responsibilities and skills:
Feature-writing
Editorial planning
Editing
Project management
Organising photoshoots
Microsite development
Middlesex
University
The course was a comprehensive study of all genres, covering fiction and non-fiction writing. Modules included prose fiction, poetry, script and screen-writing and journalism. The course also examined the wider world of professional writing, including the publishing industry and multimedia broadcasting.
Creative & Media Writing
Sept 2005 – May 2008
key study areas:
Creative writing
Journalism
copywriting
stage-and-screenwriting
media landscape
Recreational alcohol abuse